Step into a world of all new possibilities. We are passionate about creating products that are intuitive to what we, as women need in our wardrobe. Each design aims to solve a problem to make starting your day and getting ready easier. All of our products are made with innovative fabric, design and technology and are multi use and multiway, creating endless possibilities custom to your needs.

How The Bra Lab Works

Our patented bras come in 3 separate pieces. First choose the cups that you want, we currently have Wire-free, Strapless and are working on more. Our cups are meant to be supportive up to 36H. The cups and straps are all interchangeable with each other.

This breakthrough idea, with our innovative side-clasping system, provides an expanded size range, interchangeable straps, and configurations that can work with almost any outfit. Finally, women are free to wear what they want.

We'll help you get

The Bras you want

Dare to ditch your traditional, one piece bras, and open up your options, at a fraction of the price? Unlock versatility, interchangeability and design your new bra system that allows you to make your bra collection work for you.

Get Started: First choose from our collection of cups, then pick back straps to go with them, and add shoulder straps for different looks. The cups come in a variety of styles. Please chat or email us at for personal help and visit our size guide page.

Our Story

It all started one late summer night, when we decided to cut up our bras and innovate on something that hadn't been changed in over 100 years. Our Nonna was a tailor from Italy, who taught us a thing or two about materials, quality and craftsmanship. So we went to work on our anti-traditional bras. Not only did we create the first side-clasping bra, we invented a new bra system – a system that actually improved women's everyday lives.

By providing women with support, expanded sizes, interchangeable straps, and configurations that could work with almost any outfit, we gave them control. Designed by women, for women. As women in a male dominated industry, and as innovators in an industry with strict guidelines and an unwillingness to change, it was an uphill battle bringing our products to market. But we weren't raised to take no for an answer. We never cared if it was too hard. We never said, "we can't". We were raised by entrepreneurs, risk takers, immigrants, and hard workers. We know there's always a way when you're passionate and believe in your idea.