The world's first side clasping cups with fashionable back straps and shoulder straps all made to work harmoniously in one beautiful system, meant to solve your wardrobe needs and eliminate the ugly back clasp. Over 80 sizes of interchangeable, fabulous looking, supportive bras in many colors and styles. Made by women, for women with love, and especially for those of us who can't go braless :)

MEET GINA & JENNIFER:

The sisters behind the bra lab

Step into a world of all new possibilities. Being a female owned and operated company we are passionate about creating products that are intuitive to what we, as women, need in our wardrobe. Each design aims to solve a problem to make starting your day and getting ready easier. All of our products are made with innovative fabric, design and technology and are multi use and multiway, creating endless possibilities custom to your needs.

The first ever side clasping bra

3 STEPS TO GET YOUR CUSTOM BRA

We are here to personally support you in finding a bra that will fit and work for your wardrobe. Our bras are built to support up to 80 sizes. First convert your size with our TBL converter, then select your cup style and color. Next choose back bands to interchange with your cup & add shoulder straps. Everything can be interchanged together!

MODERN Design

PATENTED, GAME CHANGING, INTERCHANGEABLE SYSTEM

Bras needed a breakthrough, so we decided to do something about it. We cut up our bras and reconfigured the design. Our dual side-clasp delivers a clean look to work with any outfit, a larger size range and better support.

On The Blog

Style Edit: I Do deCLAIRE

Style Edit: I Do deCLAIRE

Laura from I Do deCLAIRE styles our Catalonian Lace back band with her open back sweater, giving her support and not compromising her style at the ...

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Holiday Style Reinvented

Holiday Style Reinvented

Rediscover the joy of dressing up this year with head turning pieces! Whether you opt for that statement top or embellished pair of pumps, up your...

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