Making nonconventional bras the new convention.

We are sisters, moms, and a lab of women. We make lifestyle staples that improve women's daily routines, we simplify & streamline, giving back control, versatility, options, we're about saving time and dough.

We deliberately and diligently sift through all the multitude of overwhelming options out there and give you the best, most versatile products that you need for real life scenarios, complexities that life throws at us, because we know life is not one size fits all, it doesn't go the way we always plan, so we adapt.

We care. We are obsessed with quality, value and function. We love our work, have fun engineering great, meaningful, impactful products. We take pride in our progressive stance on the environment, who we partner with matters.

We love our customers and your feedback, we thrive of hearing how our products help change your lives.

Stand with us. Be a part of something unique, be you. Where you buy your products is empowering and impactful. Take back control of your bra options. Make your bras do what you want, when you want, not the other way around.

If you have any feedback, comments or questions, we’d love to hear from you. Email us at


The story of why we cut up our bras. It all started on a late summer night. I received a call from my sister, Gina, after having worked all day in her boutique clothing store. She called me with a breakthrough idea. She insisted on having the call via Facetime, to better demonstrate her thoughts. I was quickly mesmerized as she held a bra in her hand and said, "what if we move the clasp to the sides?!" The notion of chopping up, dismantling and rethinking such a staple item in every women's drawer, something that hadn't been changed in over 100 years, was at the time exhilarating. My engineering, business, streamlined brain soon began to expand on this idea and made a list of all the features and benefits this would bring to women. Giving them endless multiway options, size expansion, function, looks, saving time, money and space. The conjuring of thoughts came through in more ways that we are even able to communicate and still struggle to this day expressing all the possibilities that moving those clasps opened up. The next thing we know we're breaking out our Nonna's sewing machine and cutting up our bras. She was a skilled tailor from Italy who taught us how to sew, taught us patience as we strung up threads of beads as an exercise. We configured the very first prototype of our new creation, The Bra Lab, a new bra system that actually improved women's everyday lives. By providing them with support, expanded sizes, interchangeable straps and configurations that could work with almost any outfit, we gave the control back to women, they now have options without buying all new bras every time. Little did we know, the uphill battle we were about to face to bring this to life. As women, in a male dominated industry, as innovators, change makers, in an industry with strict guidelines and an unwillingness to change. First we had to get men to understand the value of the concept, then we had to talk the factories into working with us. We weren't raised to take no for an answer. We never cared if it was too hard, we never said, "we can't". We were raised by entrepreneurs, risk takers, immigrants, hard workers. We know there's always a way, when you're passionate and believe in your idea, there's always a way. We don't care that we are women, we will do it anyways.

I love these bras! I’m too endowed to go without a bra, so these allow me to wear the backless or cut out shirts that are really popular, while still getting support.


OMG I LOVE this bra and how customizable it is. Instead of needing to get a bunch of different bras in different colors you can just get different straps and backs!


Customer for life! I just got mine in the mail and oh my gosh!! I'm in love! Time to buy a ton of backless shirts that I've never been able to wear before. The fit is amazing.


I'm so happy with my set! It's a struggle finding bras that have big cups and small bands and I LOVE the idea!